There are many ways to generate more traffic to your site and SEO is a very popular way to do it. However, getting more site traffic is not enough especially if you’re into sales. If you’re maintaining a business site, you must know more about conversion optimization. Through conversion optimization, buyers will find it easier to purchase any product from your website.
Conversion optimization may sound ambiguous or hard but if simply follow the steps provided below, you ca easily integrate it with your SEO strategies and campaigns.
The first step is to strengthen the usability of the website. No one will buy from your site if they feel uncomfortable. Therefore, you need to strengthen site usability. How will you do this? You will need to put yourself on the shoes of the user. Navigate within your site and try to evaluate it. Do you find it hard or easy to use the site? You need to make navigation as simple as possible and you also need to ensure effectiveness. The user should be able to get the necessary info in a few clicks of the mouse. If your site has barriers that make users feel awkward, try to fix it immediately. Another consideration is the design of your website. Since you’re maintaining a business site, it should be professional and eye appealing. You also need to check out the websites of your competitors to see if something is still missing from your website. And lastly, you should use user friendly features like URLs so that users can easily bookmark your page.
The second step is to strengthen confidence. As a buyer, you won’t probably purchase from someone you don’t trust. Users also think the same way. You must win the trust and confidence of your buyers or prospects. Lock icons should be secured because users demand for secure ordering. Your site should also provide the proper security certificates and standard security features like SSL encryption especially in the processing of orders. You must let the users know about product and warranty information. Try to highlight your business’ excellent features that outweigh that of your competitors. You can also make use of paid ads to increase exposure.
Perhaps you’ve already noticed the section for impulse buys near the store’s checkout counter. You can also use the same tactic. Many buyers are fooled into purchasing some things they don’t need because of impulse buying. Try to provide a module for some items that can instantly attract the attention of buyers even if they’ve already filled their carts. Try to include top seller products, featured products, product accessories, and many others.
Marketing products or services is all about communication. If you already have an existing business site, try to ask for feedbacks from your customers. If you receive positive feedbacks, then you should strive harder to satisfy customers and if there are any criticisms, take them positively and make the necessary improvements.
Start with conversion optimization now. Just follow the steps and expect higher sales figures in the coming months.
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