A lot of websites are vying to get the top rankings in search engines plus they don’t know of any limits, whether technical or ethical. Because of this, many websites were blacklisted from the major search engines due to malpractice of SEO techniques. Some SEO experts tend to use a lot of cheats and tricks which can compromise the returned results provided by search engines.
SEO experts often resort to dubious practices such as keyword stuffing. In this practice, the keyword is used a lot of times throughout the text. When the keyword density reaches 10%, search engines instantly detect it. Once a site is caught, the pages containing keyword stuffing will be penalized. Keyword density should be reflected in the page’s title, heading, and first paragraph. These areas should never be stuffed with keywords. If you can’t avoid repetition of the keyword, you can use synonyms instead.
Today, doorway pages can be easily detected through the PageRank algorithm. Before, it used to be a common SEO practice. Humans can’t see the doorway pages since they are tricked into visiting certain sites. By using it, the site can get high rankings. This is an illegal practice and your site will be punished once you get caught. Another similar malpractice is the hidden text. Such texts are invisible to humans. For instance, the background and text are of the same color; the hidden text is still included on the page’s HTML source.
Content is king – you should always keep this in mind. A duplicate content can be considered a malpractice. This happens when the text of one page is similar as the text on a diverse page on a linked site, sister-site, or the same website. If you follow this practice, the site ranking will surely drop. There are cases of content theft and so you need to check your site as well as the pages regularly. You can make use of Similar Page Checker just to be sure.
Among the many SEO tools, links are one of the most important. Backlinks are vital if you want to get high rankings but if you get it from link farms or from blacklisted websites, you can be penalized. When the outbound links of a site exceeds the in-links, you’re simply wasting effort because it can’t improve the ranks. To determine the number of your site’s backlinks, you can use Domain Stats Tool. Outbound links can be determined using the Site Link Analyzer.
Using anchor texts, folders, files names, and domain names may help boost your rankings but if you over optimize, your site can be easily kicked off the top positions. If you use a very common keyword, you will find it hard to get high rankings because of the stringent competition.
Even if you’re a very good SEO or you hired an SEO professional, you need to check your site for over-optimization regularly. Search engines will not tolerate over-optimization whether you did it intentionally or you have good intentions. Make sure that you stick with reasonable practices to avoid any problems.
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