Online content writing is very much different from that of print media. SEO is a hot topic online especially in the writing world. If you want to create high traffic and effective websites, you need to possess the required writing skills.
You can follow these guidelines so that you can maximize your SEO efforts and at the same time, you will learn more about webpage writing.
1. Meta-data and Search Engine Opstimization – the meta-data components are title, description, and keywords. The meta-data info is not actually part of the page’s core content. In SEO writing, creating a catchy and interesting title is significant. Search engines will first look at the title to determine the page’s contents. Even if you use catchy and clever titles, you can’t guarantee top ranking unless the contents are the same or closely related to the title. The description should contain the main keywords or phrases of the page contents. You must choose the keywords carefully and use them sparingly. Search engines frown at keyword stuffing. It would be best to repeat the keyword 6-10 times throughout the content but you also need to include key phrases. You must consider the words that internet users will usually type on the search box.
2. To maximize SEO, you must choose relevant subheadings. The subheadings are vital because it enhances the webpage’s appearance. You must organize all the info in logical and small blocks. Spiders can easily understand the contents and at the same time, recognize the page’s essential info. The search-ability of your page is enhanced by using effective subheadings.
3. Appropriate usage of images can improve SEO. The images must be placed properly on the page so that it pleases the eyes of site visitors. Search engines can instantly detect the textual names of the images. However, it is not a good idea to overload the webpage with images since it could slow down the loading time.
4. Readability – make sure that the contents are written in a concise, understandable, and clear format. Target audience should be able to understand the content wording with ease.
5. You can use the PageRank algorithm by Google to assign numerical weighting for the elements of set documents that are hyper-linked on the net. The purpose of using this tool is to measure the set’s relative importance. The scores are based on the site’s inbound links. Therefore, you must have relative and quantity value of inbound links. Higher PageRank is possible if you have a lot of valuable links. The lowest score is zero and ‘10’ is the highest. If you can get high score, you can generate more site traffic.
Before you can become an effective and efficient web writer, you must be able to understand the basics and fundamentals of search engine optimization. Creating a web page is not as easy as you think; you must be knowledgeable enough so that you can become a good web writer. Once you learn the skills, you can build successful websites.
No comments:
Post a Comment