Online videos are quite familiar these days. According to the April 2009 data obtained by comScore Video Metrix service, 152 million users viewed 16.8 billion videos on the internet in the United States. It represented a 16% increase as compared to the March data. This means that among the US internet audience, 78.6% viewed online videos in the month of April alone. The average video viewer watched 6.4 hours or 385 minutes of videos.
Here are some facts for you:
· YouTube got 107.1 million spectators who viewed 6.8 billion videos equivalent to 63.5 videos for each viewer
· MySpace got 49 million viewers who viewed 387 million videos that is equivalent to 7.9 videos for each viewer
· Yahoo sites got 45.4 million spectators who watched 355.2 million videos; 7.8 vids/viewer; 2.1 percent increase
· Hulu got 40.1 million spectators who watched about 397 million videos; 9.9 vids/viewer; 2.4 percent increase
· Fox Interactive Media – 513 videos and a 3.1 percent increase
YouTube has definitely the largest number of viewers and their audience watches 6-8 times per month of online videos. A press release revealed that the April video viewing increase at YouTube contributed to its sizeable gains.
The online videos included progressive download and streaming videos. Indeed, YouTube and other companies will earn a lot from video viewing. Most internet users love to watch videos whenever they surf the internet. The facts gathered by comScore prove it all. With the increasing popularity of relevant websites, the number of individuals who view online videos will surely increase in the coming months.
Because of the extreme popularity of music/video sites like YouTube, even businesses are now realizing their great importance. Li Evans of Serengeti Communications said that many companies are now using YouTube to promote their brands. Li is also a panelist in the coming SES Toronto in the ‘Optimizing for Video Search: Virginia Territory?’ session together with Amanda Watlington (Searching for Profit) and Gregory Markel (Infuse Creative LLC). If you’re interested in using sites like YouTube to promote your business, why not join the session at the SES Toronto conference? There you can learn some valuable info so that you will know what to do.
Video sites are different from one another. For instance, YouTub is a place where individuals post amateur videos so that they can share it to the world. On the other hand, Hulu is more on professional content and commercial such as full-length movies and TV shows. The strategy of Yahoo is different wherein they weave videos into services and sites so that the vids are enriched into particular contexts. Other video sites make use of these approaches in combinations.
So far, Google and other popular sites are also struggling to generate revenue from advertising alongside amateur videos. The user base of Hulu is much smaller but some big advertisers are already using the site for promotion.
If you’re planning to use video sites for advertising and promotions, you need to choose the appropriate one. Watch videos now and see what other’s are viewing.
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