You’ve probably heard a lot of celebrities endorsing Twitter like Hugh Jackman, Britney, Oprah, and Ashton. Twitter has also caught the attention of the media people and many businesses are now pondering on how they could use the social site to generate more profits. The site has marketing applications that can be used by businesses and you too can use these tools.
Most businesspersons believe Twitter can only provide customer support but they are wrong. You see, by using some of the site’s marketing tools and practical applications, you can take your business to a different level.
Customer support is just one of the many benefits you can get from Twitter. Twitterers usually talk about different topics each day including product and service brands. You can hear about product complaints, support-related inquiries, and much other useful info. Did you know that Telstra, Intuit, and Comcast are utilizing the social site to monitor their brand’s performance? Through tweets, customer support is initiated and most customers tend to recall world of mouth, whether its positive or negative information.
If you don’t know much about Twitter, try to learn more about it. Once you know how to use the social site effectively, you can get genuine and immediate customer feedback. The good thing about Twitter is that it’s free. Through Twitter search, you can instantly determine what twitterers are talking about.
One of the key strengths of Twitter is providing real time info in various areas like sports, disaster situations, and the business industry. A typical example of providing real time info is when TDS, a telecommunications company, used the site for giving updates when their service was out.
Promotions are vital to a business’ success. The conversational nature of the site is an effective promotional tool. You can even use the broadcast approach to reach the subscribers and send them offers. Dell, Hertz, and JetBlue are incorporating their promotional approach through the use of tweets. However, you must keep in mind that Twitter is a social site and you can’t possibly bombard the subscribers with promotions all the time. Be careful in using the site for promotions or the subscribers will not follow you.
Hashtags are often used by marketers on Twitter to generate comprehensive community discussions. Marketing conferences and brands are now producing hashtags to instantly interact and connect with other subscribers in Twitter. For example, Land Rover used the hashtag #LRNY and it has generated free PR and positive sentiment on Twitter.
The site can be used as a branding tool. Through Twitter, companies can reaffirm their brand values to customers. Dunkin’ Donuts and Popeye’s Chicken used Twitter to reaffirm their brands. The subscribers often send out humorous and quirky messages which can affect the brand position at a certain level. If you can generate thousands of twitter followers, your business can benefit from it.
Make your own Twitter account now and experience what the social site has to offer.
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