Monday, August 3, 2009

Secrets in Optimizing Your Videos for Search Engines

People all over the world love videos on the internet. In fact in America alone, millions of videos are being consumed online everyday. This is a great reason why companies use videos in advertising their products and services. In fact, videos are much preferred nowadays than print advertisement. Majority of consumers tend to refer to videos when searching for a certain product or service than in print ads.
With the latest technological advancements, creating your own video has become very economical these days. Next, you upload your videos and people from all corners of the earth can watch them. Simple, right? But how will you make sure that your videos can be seen by thousands or even millions of people? Optimizing your videos is a must.
It is important that you create and submit a transcript for the search engines where you will upload your videos. Simply add a transcript to the video file, but make sure to include a keyword rich title for the transcript. Next, write a short introductory paragraph or summary that describes the subject matter of your video, and then publish it.
The importance of keywords has always been emphasized time and again. And this is equally important in optimizing your videos for search engines. Make sure to encode the keywords you are targeting into your videos. It also helps if you use the word “video” in the title, description, Meta keywords, etc. Bank links are also important to get your videos noticed in the web.
A video thumbnail is also vital because sometimes, it determines whether viewers will watch your video or not, so make sure that each site is displaying the right thumbnail for your videos. Follow these steps, and your videos will become popular in no time.

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